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Certificate of Management Excellence and Digital transformation

The 9 modules (27 webinars) start in January 2021 and end by June 2021.

You can register to one or more modules or the entire program

The seats are limited. The first participants will be retained.

A certificate of management excellence and digital transformation will be distributed for the participants that registered for the whole program. A certificate of participation will be distributed for those who registered for one or more modules. 

25% discount will be granted for those who purchase the whole program, total 4 220 000 L.L. or 1080$
 

Payment methods:  by cash, check or bank transfer. Once registered an email will be sent with all the necessary payment details.

 
For the Lebanese citizen payment in LBP or $ at the rate of 3900
For the participants abroad payment only in $ 
There are 19 questions in this survey.
9 Modules : 27 Webinars online (January 2021 - June 2021)
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Name 
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Last name 
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Company 
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Email 
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Phone number
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Module 1 : Digital Business

Join our Digital Marketing Program

Gain verifiable and relevant competencies and earn invaluable recognition from USJ, entirely online.

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Enjoy a personalized, online learning experience augmented with human interaction that supports you every step of the way.

Level 1 - Basic Social Media Marketing (9 hours)

Learning outcomes:

The ability to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools.

Participants will be able to:

  • Understand the Social Media platforms and marketing strategies on these social media platforms – Facebook, Instagram, Twitter, YouTube
  • Create content to be shared visuals and videos and social media calendars 
  • Implement a comprehensive digital marketing optimization strategy
  • Market a small business with free tools (mobile applications)
  • Advertise at low cost

Cost: 675 000 L.L. or 173$

Dates: January 8, 11 & 13 of 2021

From: 5:00 pm to 8:0 pm

I would like to register in the Level 1 webinars: 

 

(This question is mandatory)

Level 2 - Advanced Digital Marketing and E-Commerce (9 hours) 

Learning outcomes:

Knowledge of how to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach and optimize your ROI.

Participants will be able to:

  • Create integrated campaigns on social media with creative content
  • Understand and create SEO content
  • Implement Advanced Advertising techniques
  • Comprehend Analytics review of the website
  • Optimize return on investment

Cost: 675 000 L.L. or 173$

Dates: January 18, 20 & 22 of 2021  

From: 5:00 pm to 8:0 pm

I would like to register in the level 2 webinars : 

(This question is mandatory)

Module 2 : Leading in time of change: How to engage people and deliver value?

In this unprecedented time of change, leaders play a crucial role in engaging people and leading organizations to adapt, innovate and deliver value. Through these sessions you will acquire the essential skills and tools needed to thrive personally and professionally and deliver sustainable impact in this challenging time. You will discover a new “VACCINE” that can help you translate your vision into innovative results through effective communication and collaboration.

Level 1 Leading in time of change (4 hours)

Learning outcomes:

Participants will be able to:

  • Understand people reaction to change and learning how to anticipate and navigate through change
  • Learn the role of leaders in conducting effective change across their teams and organizations.
  • Manage stress associated with change and learning how to focus on areas to create higher impact.

Cost: 300 000L.L. or 75$

Dates: February 1st & 3rd of 2021

From: 5:00 pm to 7:00 pm

I would like to register in the level 1 webinars : 

(This question is mandatory)

Level 2 Engaging people and leading virtual teams (4 hours)

Learning outcomes:

Participants will be able to:

  • Assess the level and impact of employee engagement on organization’s performance and success
  • Evaluate the key components to build employee and team motivation and engagement
  • Identify critical steps to enhance team engagement in virtual environment.

Cost: 300 000L.L. or 75$

Dates: February 8 & 10 of 2021

From: 5:00 pm to 7:00 pm

I would like to register in the level 2 webinars : 

(This question is mandatory)

Level 3 innovating and delivering value in time of crisis (4 hours)

Learning outcomes:

Participants will be able to:

  • Discover the importance and the pillars for building a learning organization in time of change.
  • Conduct a self-assessment to identify how creative your team is and identifying possible roadblocks
  • Identify practical ways to enhance team innovation and creativity.

Cost: 300 000L.L. or 75$

Dates: February 15 & 17 of 2021

From: 5:00 pm to 7:00 pm

I would like to register in the level 3 webinars:
(This question is mandatory)

Module 3 : Leading in Finance

Leading with Finance will equip you with an intuitive knowledge of financial principles and enable you to understand the market in which your organization operates, create and assess value, and communicate decisions to financial stakeholders.

Level 1: Financial statements’ assimilation and analysis. (9 hours)

Learning outcomes:

Participants will be able to:

  • Understand the financial reporting environment and the financial statements interconnectivity (mainly: Balance sheet, Income statement, Cash flow statement)
  • Apprehend the accounting equation and gather the financial statements’ elements.
  • Identify the purpose of applying useful financial ratios.

Cost: 675000 L.L. or 173$

Dates: February 6, 13 & 20 of 2021

From: 5:00 pm to 8:00 pm

I would like to register in the level 1 webinars: 

(This question is mandatory)

Level 2: Projects’ profitability assessment and valuation to firms. (9 hours)

Learning outcomes:

Participants will be able to:

  • Understand the solid foundation in financial principles (agency problems, time value of money, cost of capital, capital structure, etc.)
  • Develop analytical and problem solving skills by means of mathematical formulas, theoretical models and statistical techniques to solve basic finance problems.
  • Evaluate and chose the optimized profitable project(s) to the firm and make strategic decisions.

Cost: 675000 L.L. or 173$

Dates: March 6, 13 & 20 of 2021

From: 5:00 pm to 8:00 pm

I would like to register in the level 2 webinars: 

(This question is mandatory)

Module 4 : Authentic Leadership (6 hours)

Leadership has changed. Increasingly diverse and multi-generational teams present leaders with a variety of challenges. To be successful, today’s leaders must understand how to manage, inspire and motivate different personality styles and their unique expectations around responsibility, preferred methods of communication and models of working.

This dynamic business environment requires a different approach to leadership. One which helps organisations realise the true potential of their teams and more emotionally intelligent leaders.

Learning outcomes:

Participants will be able to:

  • Recognize the challenges and requirements of being an Authentic Leader. 
  • Develop Self Awareness as well as Emotional Intelligence and Communication skills. 
  • Get closer to your truth and help others find theirs.
  • Develop Candor.
  • Recognize the qualities of an Authentic Team. 

Cost: 450000 L.L. or 115$

Dates: February 24 & 26 of 2021

From: 5:00 pm to 8:00pm

I would like to register in the authentic leadership webinars:

(This question is mandatory)

Module 5 : Diversity and Inclusion (6 hours)

There is an established strong correlation in organizational research between inclusion practices and positive behavior related to better organizational health and better business performance. However, the transition to remote-working norms and workplace-automation trends in a crisis situation may deeply threaten the applicability of diversity and inclusion policies. In a period of heightened uncertainty, biases are amplified and serve as mechanisms of self-preservation during crisis. Employees’ expectations and needs may vary and are contingent upon the background and experience of each. Leaders are called to address those needs and to reimagine ways of organization and collaboration to navigate a viable path toward a more inclusive workplace.

Learning outcomes

Participants will be able to:

  • Integrate the concepts of diversity and inclusion in the workplace
  • Value inclusive leadership as a new approach to leading in crisis
  • Develop inclusive practices in organizations to unlock the power of diversity for improved business performance

Cost: 450000 L.L. or 115$

Dates: March 22 & 24, 2021

From: 5:00 pm to 8:00 pm

I would like to register in the Diversity & Inclusion webinars: 

(This question is mandatory)

Module 6 : Resilience capacities in times of uncertainty (6 hours)

In this module, you will learn the definition of resilience and understand the protective factors that make one resilient. You will differentiate between helplessness and mastery orientations, and understand the thinking styles underlying each. You will summarize major outcomes of optimism, and the mediators of those outcomes, as well as assess your own levels of optimism, using a questionnaire. Finally, you will hear about personal and organizational outcomes of optimism, and will be able to apply these concepts to your own life.

Learning outcomes:

Participants will be able to:

  • Identify resilience and the role of optimism in resilience
  • Understand cognitive skills that increase resilience
  • Be aware of role of positive emotions
  • Improve character strengths and relationships

Cost: 450000 L.L. or 115$

Dates: April 22 & 23 of 2021

From: 5:00 pm to 8:00 pm

I would like to register in the resilience capacities in times of uncertainty webinars:

 

(This question is mandatory)

Module 7: Mental Health in the Business World (3 hours)

The aim of this intervention is to rediscover the importance of mental health as an essential determinant of health that can contribute to the improvement of the tasks and performance of any person in a position of responsibility.

In addition, developing mental health among its employees actively contributes to their full development within their company.

Learning outcomes

In this training, participants will be able to:

  • Rediscovering the determinants of good mental health in the workplace
  • Recovering the role of substances at work
  • Improving the performance of tasks at work
  • Improving the well-being of employees

Cost: 225000 L.L. or 58$

Dates: May 18, 2021

From: 5:00 pm to 8:00 pm

I would like to register in the Mental health in the business World webinar: 


(This question is mandatory)

Module 8 : Leading digital transformation and innovation (3 hours)

The course objective is to help participants to understand the impact of digital technologies on companies: on their strategies, structure, culture, people and mainly on how to organize innovation. This course is designed to allow the participants to reflect upon their own companies and businesses, apply, and test some of the acquired knowledge and skills in order to set a roadmap for a digital transformation journey. The second aspect of this course will get the participants familiar with the lean startup methodology for innovation.

Learning outcomes:

Participants will be able to:

  • Have an overview over the main dimensions of their organization (strategy, structure, culture, and Innovation management) and know how digital transformation is affecting these dimensions.
  • Develop an understanding of how to assess the impact of digital trends on companies (customers, Competitors, employees)
  • Understand how digital technologies are leveraged to enhance companies’ performance
  • Understand the Lean Startup Methodology for Innovation

Cost: 225000 L.L. or 58$

Dates: May 28, 2021

From: 5:00 pm to 8:00 pm

I would like to register in the Leading digital transformation and innovation webinar: 

(This question is mandatory)

Module 9: Innovative approaches in Branding & Marketing (3 hours)

The aim of this lecture is to introduce the participants to the notion of brand meaning. Therefore, we consider brands from a consumer culture perspective. Through this perspective, consumption becomes meaning-based and brands are consumed as symbolic resources for the construction and maintenance of consumers’ identity.

Learning outcomes

At the end of the lecture, participants will be able to:

  • Understand what a brand is (and is not), as well as the differences between products and brands. We introduce brand engram to understand how brands exist in our minds.
  • Understand why consumers seek meanings for brands and how they perceive brands: self symbolism and social symbolism perspectives.
  • Understand the contributions of psychologists, mythologists, semioticians and linguists in findings meanings in brands.
  • The way information is received and processed by consumers is discussed and the different dimensions of brand meaning are explored, including brand experience, brand heritage, logos, names and design.
  • Understand the central role of brand meaning in brand strategy.

Cost: 225000 L.L. or 58$

Dates: June 14 of 2021

From: 5:00 pm to 8:00 pm

I would like to register in the Innovative approaches in branding & marketing: